UpCircle Beauty

Sustainability Meets Scroll-Stopping Content

The Challenge

UpCircle is a leading sustainable skincare brand known for their eco-conscious values and upcycled ingredients. But their visual content was missing the vibe – it didn’t reflect the personality or purpose behind their product line.

Their in-house team needed visually engaging, social-first content that aligned with their sustainability message and helped them keep up with the fast pace of online campaigns.

The Goal

Create a bank of clean, consistent visuals that:

  • Highlight key products in a fresh, modern way

  • Emphasise UpCircle’s eco values without being too literal

  • Are scroll-stopping for social, especially Instagram

  • Feel light, airy and in line with their brand tone

Two women holding jars of cream while looking at a mirror, skincare routine.

The Strategy

We wanted the visuals to feel intentional, soft, and eco-minded — without overloading props or clichés. The content needed to slot into social media, ad campaigns, and emails easily.

Our focus:

  • Clean backdrops with natural textures

  • Compostable or recycled props where possible

  • Minimalist set styling that puts the product centre stage

  • Consistent lighting and colour palette for seamless use

A dropper is releasing face serum into a skincare bottle labeled 'UpCircle Face Serum with cacao + rosehip' against a beige background.

The Execution

Here’s what we created for them:

  • 20+ high-res lifestyle images

  • Texture & close-up shots for ingredients and formulas

  • Flat-lays and styled group shots for product collections

  • 2-day photoshoot in our Nottingham studio

  • Collaborative art direction with their in-house team

A bottle of face serum with coffee and rosehip oil lying on brown crushed stones.
Several bottles of UpCircle face serum with dropper caps scattered on a beige background.
Dropper with yellow face serum above a beige bottle labeled 'UpCircle Face Serum with C + Rosehip' against a beige background.
A bottle of UpCircle face serum with a black cap and a beige background.
A woman applying moisturizer to her face while looking in a mirror, holding a small jar of skincare product.
Two people applying face moisturizer from small jars while looking into a mirror.
Two women with curly hair applying facial cream from small jars, one holding an open jar showing white cream, in a bright setting.

The Results

UpCircle used the images across Instagram, Meta Ads, email campaigns, and blog content

  • Helped them stay consistent with their spring/summer visuals

  • Their team reported higher engagement on visuals that featured natural, earthy textures

  • 100% of the final images were used in live campaigns — no wasted content

Client Feedback

“Ryan took a set of images for UpCircle recently and the entire team LOVED them - his use of colour and playfulness with the texture of our product was brilliant. We also enjoyed how he helped to elevate the origin story of our key ingredients through the images produced. I would definitely recommend Ryan to others. :)”
— UpCircle Creative Team

Feel like your content isn’t hitting like it should?

If your visuals aren’t converting, or you’re still using old content that doesn’t match your brand’s vibe anymore — that’s your sign to stop winging it.

Let’s give your content a proper once-over.
We’ll look at your current images, spot the gaps, and map out a shoot that actually helps you sell more, not just “look nice.”

This is a no-pressure, no-BS call. Just real feedback and ideas you can action straight away.

Ready to glow up your content?

→ [Book your 15-min Content Fix Call]