Dr Lipp
A Spring/Summer Refresh
The Challenge
Dr. Lipp needed visual assets to promote their iconic lip balm ahead of their Spring/Summer 2025 campaign. The brief? Real, relatable, and warm.
We discussed their vision for an authentic look and feel — showcasing women of all ages, including pregnant women, to align with their inclusive messaging.
They needed versatile assets for their website, Amazon storefront, Instagram, and TikTok, all while staying true to their earthy, organic tone.
The Goal
Craft a thoughtful collection of portraits and short-form video content tailored to each platform
Amazon
E-commerce
Social media.
Everything had to feel clean, airy, and true to the brand's identity — with just the right amount of heart.
The Strategy
We knew this needed to be more than just pretty visuals. So we locked in a Half-Day Studio Shoot, handled casting, booked talent, and built a precise shot list that balanced creativity with purpose.
Our plan was simple:
Keep it on-brand
Nail the technicals for multi-platform use
Capture a natural, uplifting energy that makes people feel seen
The Execution
We took care of the full production — models, MUA, styling, scheduling, and delivery.
What we handed over:
28 light-retouched images
13 short-form videos (all 30 secs, optimised for social, site, and print)
Plus 11 bonus images and 1 extra video — because when the vibes are right, we shoot more.
They loved what we delivered — and immediately asked for more.
The Results
With a creative investment of £10K+, Dr. Lipp walked away with a high-impact asset bank that did more than just tick boxes.
The visuals helped refresh their Amazon storefront, elevate their e-commerce experience, and inject life into their social content — all aligned with their Spring/Summer campaign rollout.
The value? Strategic, usable, beautiful content that connects. And enough of it to fuel weeks of marketing across multiple channels — without needing to shoot again anytime soon.
Client Feedback
“The entire day was flawless, collaborative, and stress-free, Ryan handled everything with patience, creativity, and speed, delivering beyond expectations.”
— Bianca, Marketing Manager, Dr. Lipp Team
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📩 ryan@ryanhallstudios.com
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