Face Matters Skin Care
Elevating Anti-Ageing with Clean, Luxury Visuals
The Challenge
FaceMatters is a premium skincare brand focused on clean, collagen-boosting skincare for mature skin. Their products are backed by science — but their visuals didn’t match the price point or professionalism they were aiming for.
They needed content that felt modern, high-end, and polished, while still communicating real results and natural beauty. And it had to feel effortless, not overproduced.
The Goal
Create premium-looking product visuals that:
Feel luxury without being cold or clinical
Capture the clean, age-positive tone of the brand
Use natural textures and soft lighting to feel authentic
Are versatile for website, email, and organic social
The Strategy
To make the brand look and feel like the next step up in skincare, we kept things minimal, soft, and sophisticated. No fussy props. Just clean backgrounds, flattering lighting, and real textures that show off the formulas.
Here’s what we focused on:
Soft whites, neutrals and fresh tones to signal premium skincare
Tight close-ups that hero the product design + packaging
Natural props (marble, glass, shadow play) to add elegance
Consistent art direction to keep it all feeling cohesive
The Execution
What we delivered:
A suite of hero product shots for web + organic social
Texture shots to highlight formulas and skincare benefits
Flat lays and styled singles for campaign use
All shot in our Nottingham-based studio using custom sets
The Results
Used across FaceMatters’ website refresh, social media, and digital campaigns
Helped reposition the brand as premium but approachable
Feedback from the founder: visuals now align with their audience and messaging
Boosted engagement on social posts using the new imagery
Client Feedback
“These photos really lifted the brand — they look professional, clean, and just feel like where we’re heading as a company. Thank you so much for capturing that.”
— Sally, Founder of FaceMatters
Feel like your content isn’t hitting like it should?
If your visuals aren’t converting, or you’re still using old content that doesn’t match your brand’s vibe anymore, that’s your sign to stop winging it.
Let’s give your content a proper once-over.
We’ll look at your current images, spot the gaps, and map out a shoot that actually helps you sell more, not just “look nice.”
This is a no-pressure, no-BS call. Just real feedback and ideas you can action straight away.
Ready to glow up your content?