How to Look Confident on Camera (Even If You’re Not)

If you’re putting off a personal branding shoot because you “don’t know how to pose” or “aren’t good on camera,” I’ve got news for you

That’s normal
Confidence in front of the lens isn’t natural, it’s built.

Here’s what actually works (and what we do for every solo entrepreneur that steps into our Nottingham studio):

1. Don’t fake confidence, focus on comfort

You don’t have to perform. You just need to feel relaxed. That’s where direction and energy matter more than perfect angles.

2. Get clear on your vibe

What do you want people to feel when they see your content? Confident? Friendly? Professional? We plan your shoot to match that feeling.

3. Choose outfits that feel like “you”

Skip the overly formal looks if that’s not your brand. When you’re wearing something that fits your vibe and your industry, it shows.

4. Prep your shoot with someone who gets it

Your mate with an iPhone isn’t gonna cut it here. We help you prep outfits, poses, and the energy before the shoot even begins.

5. Remember: your brand is personal

You’re not just selling a service—you’re selling trust, experience, and energy. So let your audience see you.

🎯 Let’s Make Your Brand Feel Like You

Let’s Plan Your Shoot

Why Most Entrepreneurs Avoid the Camera (And Why It’s Hurting Their Brand)

Let’s be real for a second…

If you’ve been avoiding a personal branding shoot because you “hate how you look in photos,” you’re not alone.

I’ve worked with dozens of coaches, consultants, and property professionals across Nottingham and beyond… and the same line always comes up:

“I just don’t feel confident on camera.”
“I’m not photogenic.”
“I’m not sure I look good enough to be the face of my brand.”

But here’s the truth

You don’t need to be a model to build a powerful personal brand.
You just need to be visible, and aligned with the person you are now.

Because when you’re invisible, you’re leaving money, trust, and opportunity on the table.

Think about it

• People buy from people they can see

• Confidence isn’t a prerequisite, it’s something we build together

• Showing up visually is what sets you apart in a saturated space

Whether you’re a coach, speaker, or running your own property business, you are the face of your brand.

So let’s stop hiding.

✨ Ready to Take the First Step?

Download our free guide “How to Prepare for Your Shoot”

Why You’re Not Attracting Dream Clients (And How Your Photos Could Be the Reason)

Let’s keep it real, building your brand online can feel like shouting into the void.
You’re showing up. You’re posting. You’re doing all the things. But the right clients? Still not showing up.

And it’s frustrating, because you know you’re good at what you do.

So why’s no one noticing?

Here’s the thing...
If your online presence doesn’t match the energy of your brand, your audience won’t feel that instant connection, and they’ll scroll right past.

The “Invisible Online” Trap

This happens a lot to business owners in that growth phase.
You’ve moved beyond the DIY stage, but your visuals haven’t caught up.
Your headshots are giving 2020 LinkedIn. Your vibe has evolved, but your content still says “I’m figuring it out.”

People buy with their eyes first.
Before they read your bio, book a call, or trust your expertise, they need to feel like you’re their person.

How Better Photos Change the Game

Let’s talk about the power of personal brand photography.

When your photos feel aligned with your story, voice, and vibe, you build instant trust.
You stop blending in, and start standing out.
You become visible in the right spaces, whether that’s online, on stage, or in someone’s saved folder.

📍 Whether you’re in Nottingham, Derby, Leicester, or somewhere nearby, I offer relaxed, strategic headshot and branding shoots that are built around you.

You don’t need to be a model.
You don’t need to know your angles.
You just need to show up and I’ll take care of the rest.

Ready to stop being the internet’s best kept secret?

Let’s get you booked in.

Nottingham personal branding photography, Derby headshots, Leicester brand photos, Midlands photographer, feel confident on camera, personal brand visibility

Is Your Old Headshot Costing You Opportunities?

Let’s be real, when was the last time you updated your headshot?

If the answer is “a few years ago” or “I still use that selfie from when I had a full fringe”... you’re not alone.
But here’s why that outdated image could be holding you back, especially if you’re building a personal brand or running a business in Nottingham or the surrounding areas.

First Impressions Are (Still) Everything

Before anyone reads your bio or skims your offer, they’re seeing you.
And like it or not, your image instantly sets the tone.

If your headshot looks outdated, pixelated, or DIY, people notice.
And it can send the message that you’re not fully invested in your business.

Your Brand Evolves, So Should Your Photos

You’ve grown. You’ve refined your offer. You’ve probably raised your prices and got clearer on who you serve.

But if your headshot is still giving “2020 side hustle energy,” there’s a disconnect.

We work with personal brands across Nottingham, Derby, and Leicester who are ready to show up as the version of themselves they are now, not who they used to be.

Because when your visuals match your current level, you start attracting opportunities that align with that version of you.

What Makes a Great Headshot in 2025?

Let’s bust a myth: a great headshot isn’t about looking “perfect.”

It’s about looking like you, but in your best light.

Here’s what we focus on in every personal branding shoot at Ryan Hall Studios:

• Natural, relaxed posing (no stiff smiles allowed)

• A setting that suits your brand’s vibe

• Styling that feels elevated but authentic

• Expression coaching to help you feel at ease

It’s more than a photo. It’s a confidence booster. It’s a digital handshake.

Ready to Look the Part?

If you're based in Nottingham or the Midlands and you’re tired of hiding behind an old headshot that doesn’t feel like you anymore, this is your sign to upgrade.

📍 Studio and location sessions available across Nottingham, Derby & Leicester.

🎯 Book your personal branding session here

📩 Or DM us on Instagram @ryanhallstudios with the word “HEADSHOT” let’s talk about what you need.

Nottingham personal branding photography, Derby headshots, Leicester brand photos, Midlands photographer, feel confident on camera, personal brand visibility

How to Prepare for Your Personal Branding Photoshoot (Without the Stress)

So, you’ve booked a personal branding photoshoot (or you’re thinking about it). Exciting! But let’s be real, right now, you might be feeling a mix of excitement and mild panic.

❌ What do I wear?
❌ How do I pose without looking awkward?
❌ What if I don’t like the photos?

Breathe. You’re not alone! Most people feel this way before stepping in front of the camera. But the good news? With the right prep, your shoot will feel fun, empowering, and totally stress-free.

Photo by Ryan Hall: Energise Social Branding Photoshoot

Step 1: Define Your Brand Vibe

Your branding photos should feel like you. Before your shoot, take a moment to think about:
✔ Your industry & audience: A creative entrepreneur’s brand will look different from a corporate coach’s.
✔ Your personality: Are you bold and edgy, warm and approachable, or polished and professional?
✔ Where you’ll use the photos: Website, social media, press features, each may need slightly different vibes.

📌 Pro tip: Creating a Pinterest board of brand photos you love can help guide the vision!

Step 2: Choose Outfits That Make You Feel Confident

The right outfit can make or break your confidence in front of the camera. Choose clothing that:
✔ Fits well (not too tight, not too loose)
✔ Reflects your brand colours or style
✔ Makes you feel amazing—because confidence translates on camera!

🚨 Avoid: Super busy patterns, neon colours, and anything you feel uncomfortable in.

Step 3: Plan Your Locations & Props

Your environment plays a huge role in the final look of your images. Consider:
🏡 A cozy studio setup for a polished feel
🌿 Outdoor spaces for a fresh, lifestyle vibe
🏢 Your actual workspace for an authentic touch

Props like laptops, notebooks, coffee cups, or even your product (if applicable) can add storytelling elements to your shots.

Step 4: Trust the Process (and Your Photographer!)

If you’re worried about looking stiff or awkward, don’t be. A great photographer will guide you through natural, flattering poses. Plus, candid shots often turn out to be the best ones!

👉 Still feeling unsure?

Let’s chat! Book a free consultation, and we’ll plan a shoot that feels 100% YOU. No stress, no guesswork, just stunning images that elevate your brand. Click here to book.

Nottingham personal branding photography, Derby headshots, Leicester brand photos, Midlands photographer, feel confident on camera, personal brand visibility