face matters skincare | Case study

Case study

20 Aug

Face Matter Skin Care is a natural skincare brand dedicated to nourishing and empowering women with sensitive skin. Their product line features gentle, effective formulas that soothe and revitalize, while their wellness items inspire self-care and positive affirmations.

The Challenge

Face Matter Skin Care needed compelling product photography that captured the essence of their brand. They wanted to showcase product details for their website while also creating lifestyle images for marketing campaigns. All visuals needed to appeal to their target audience of women between 30 and 60 seeking natural skincare solutions for sensitive skin.

The Solution

Our team, including photographers and stylists, developed a minimalist, creative concept for the photoshoot, utilizing both still-life and lifestyle setups with models as subjects. Soft and harsh lighting techniques were employed to highlight textures and create visual interest. Face Matter's brand colours subtly appeared as backgrounds, creating a cohesive look across the images.

Techniques

Clean Backgrounds: Products were placed on simple, neutral backgrounds to emphasize their form and ingredients.

Lifestyle Integration: Models interacted with the products to convey the feeling of a luxurious skincare routine within a natural, serene setting.
Strategic Lighting: We used lighting to highlight both the product details and the models' healthy, glowing complexions.

Results

The client received over 20 beautiful, high-quality images that seamlessly aligned with the Face Matter brand aesthetic. Our collaborative approach successfully met the goals of showcasing product features while portraying a sense of sophisticated naturalness that would resonate with the target audience.

Client Testimonial

"Oh wow, Ryan. These are soooooo beautiful. I honestly can't tell you how grateful I am." - Face Matter Skin Care

Services